DDM (Diploma In Digital Marketing)

Course Overview

Course Duration:- 6 Months  Class:- Weekly 2 Classes

Module 1: Introduction of Digital Marketing

• Introduction of Digital Marketing
• Importance of Digital Marketing
• Future of Digital Marketing
• Basic introduction of SEM, SEO, SEA, SMM, SMO, SMA, PPC Affiliate Marketing
• E-mail Marketing
• Web Ranking
• Major search Engine
• Page Rank
• Ranking Algorithm

Module 2:Search Engine Optimization (SEO)

• SEO – On page optimization
• SEO – Off page optimization
• Direct link Exchange / Direct Link Building 
• SEO – Essential tools

Module 3: Search Engine Advertising (SEA)

• SEA - Google AdWords
• SEA – Microsoft Ad Center (Bing Ads)

Module 4: Social Midea Optimization (SMO)

• SMO-Facebook
• SMO- Linked in
• SMO- Twitter
• SMO- YouTube
• SMO- Google+

Module 5:Social MideaAdvertising

• SMA- Facebook
• SMA- LinkedIn
• SMA- Twitter
• SMA- YouTube

Module 6: Online PR, News & Reputation Management

• Category- Social Media Marketing (SMM)

Module 7:

E-mail Marketing

Module 8:

• Google Analytics
• Clicky
• A/B Testing

Module 9:

• Content Marketing

Module 10:

Mobile Marketing